By aligning the brand with stars, AmEx cultivated the notion that carrying one of its cards was more akin to joining an elite country club than making a financial transaction. For instance, by teaming up with airlines, Visa and MasterCard could entice consumers to charge purchases with the promise of frequent-flier miles.
FTLife rebranding advertising campaign Challenge: C Media Advertising Group was appointed to handle the brand renovation project, helping FTLife to seek a new position and amplify its differentiation advantages to take the brand to a new level. The core strategy of the brand renovation was based on an integrated long-term market analysis to discover the differentiation advantages of FTLife and identify a favourable new position.
New logo and slogan: Going through four different stages of life, the ad aimed to show FTLife provides customers with all-rounded products and services to suit their needs at different life stages.
Starring spokesperson Dayo Wong Tze-wah, the ad delivered the brand promise in a sincere and memorable manner. The print ads and the TVC of the new brand were released in the fourth quarter ofcovering major TV channels, social media platforms, newspapers, buses, trams, MTR station billboards, concourses and trains, as well as a number of large outdoor billboards.
It became a hot topic on major social platforms.Selfie: This is a short film that was displayed at the Sundance Film Festival in which a photographer teaches high-school girls and their moms to boost their confidence and expand their views of what beauty is by taking self-portraits with their phones and posting them on social media.
Learn how in this social media management case study. The real story of how 3 small businesses were able to generate massive brand awareness.
Learn how in this social media management case study. Typically, this means doing a direct response (click and buy) advertising campaign over 3 – 6 months.
Check out our case study on how social. Case Study: Attribution Analysis in Multi-Modal Advertising Campaigns Background Most companies are presented with the challenge of operating in a highly competitive marketplace for their goods or .
In February , Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man. Find out more about this D&AD Yellow Pencil winning work here. Best Practice Highlights of Bishop Strachan School's advertising campaign included establishing a relationship with a Canadian advertising team to develop a brand style guide and ad campaign; CURRENTS Article Ziegler uses the case study of the failed online retailer monstermanfilm.com to draw lessons for higher education.
Too many campuses. Case Study 2: Social Media Management for Forever Diamonds Forever Diamonds is a jewelry company located in Georgia’s Lenox Mall. The owner, Malik, was looking for .